Plavkova D. Development of human potential in the conditions of the IV industrial revolution.

The first section examines the concept of "human potential" in the context of the Fourth Industrial Revolution. The role of digital technologies, automation, AI and innovation and investment mechanisms in its formation is substantiated. Adaptation to technological challenges, development of competencies and flexible employment models are identified as key factors of labor competitiveness. A methodological apparatus for the development of human potential is developed, taking into account socio-economic and technological determinants, as well as approaches to assessing and regulating the economic behavior of carriers of human potential. The second section creates a scientific and methodological toolkit for assessing the dynamics of human potential development in the context of digitalization. A mechanism for investing in human capital and its implementation on the labor market is proposed, taking into account state policy, modernization of education and the introduction of digital technologies. Domestic and foreign experience is summarized, directions for improving state support, in particular retraining programs, are outlined. The main challenges are identified: technological unemployment, digital inequality, skills shortage. A model for overcoming these challenges has been formed. The third section proposes ways to develop human potential in changing conditions, in particular in the war and post-war periods. The concept of state regulation is substantiated with an emphasis on equal access to education, the development of digital competencies and professional mobility. An interactive model of managing the impact of scientific and technological developments has been developed, which contributes to the formation of an effective employment policy and employee support. Conclusions. Human potential in the post-industrial economy is transformed into a strategic resource for development. It encompasses knowledge, skills, creativity and social opportunities that determine the innovative capacity of society. Investments in education and personnel development ensure the success of technological changes. Interdisciplinary integration, the development of "soft" skills and digital competencies contribute to increasing the role of human potential. Mechanisms for adapting the workforce to digital transformation have been developed: stimulating mobility, continuous learning, and introducing innovative forms of employment. A model of interaction between the state, business and citizens in the development of human potential is proposed, which includes public-private partnership tools, grant funding, digital education and support for innovative entrepreneurship. The challenges of the IV industrial revolution, martial law, large-scale migration and relocation are taken into account. The role of artificial intelligence and robotization, which change the structure of employment, require retraining of personnel and the creation of new jobs, is substantiated. SWOT analysis of Industry 4.0 technologies revealed both growth potential and threats of structural unemployment. To overcome them, modernized state regulation is necessary with an emphasis on the digital transformation of education, social protection and stimulation of innovations. In the post-war period, it is especially important to preserve labor resources through the development of remote work, the reintegration of migrants and psychological rehabilitation. A comprehensive policy of human potential development will ensure sustainable development of the Ukrainian economy.