The dissertation summarizes the theoretical, methodological and scientific and applied foundations of regional management of rural development in the context of digitalization. The analysis of innovative approaches to the implementation of digital technologies in priority areas and types of activities was carried out in order to increase the competitiveness of the economy of rural areas.
It is proven that the introduction of information and communication technologies necessitates the formation of an effective system of regional management at all levels of socio-economic relations within the development of rural areas, starting with the organization, region, territorial unit, and ending with ensuring social, economic and environmental rural development as a whole. An understanding of the economic aspect of regional management of rural development in the context of digital transformations is proposed, which is based on the formation of an effective management system
the specified development, taking into account the existing natural resource and human potential, the features of digitalization processes, which will generally affect the solution of social, economic and environmental problems of regional development, ensuring the effectiveness of human activity, improving the quality of life of rural residents.
The author's interpretation of digitalization processes, which, in the context of transformational changes within the national economy, are characterized by technical, economic and social vectors with an expanded ability to ensure the effective functioning of agricultural entities and meet the needs of rural residents as consumers of e-services, is substantiated.
A structural model of institutional regulation of rural development in the context of digital transformations has been developed, which made it possible to identify the significant influence of institutions on its provision in combining the interests of the state and its regions, in particular, state and regional authorities, regional stakeholders, with an emphasis on formal and informal (non-state) institutions, where the latter encompass economic and entrepreneurial culture, property rights, competition, entrepreneurship, national mentality. It has been proven that digitization processes have a significant impact on ensuring spatial and territorial identification and preservation of unique historical and cultural values, traditions, way of life, customs, religious preferences, and ultimately mentality as a way of life of rural residents in their evolutionary dimension.
The relationship and interdependent influence of strengths and weaknesses, advantages and disadvantages identified by the SWOT analysis method regarding digitalization processes in the field of rural development management of the region were analyzed.
Forecast aspects of digital development and economic growth are outlined according to individual indicators, in particular, gross domestic product indicators, the volume of services sold in the field of information and telecommunications, computer programming, the provision of information services, and administrative and support services.
