Kovalchuk Yu.I. Development of Tactical Management Mechanisms in the Activities of E-Business Entities. – Qualifying Scientific Work as a Manuscript.
Dissertation for obtaining the Doctor of Philosophy degree in specialty 076 “Entrepreneurship, Trade and Exchange Activities” (07 Management and Administration). – Lviv Polytechnic National University, Lviv, 2026.
The dissertation research is devoted to the development of tactical management mechanisms in the activities of e-business entities under the conditions of the digital economy. The relevance of the topic is determined by the need to ensure the efficiency, adaptability, and competitiveness of e-business enterprises in the context of rapid technological change, increasing competition, and growing risks of the digital environment.
The study systematizes the theoretical and methodological foundations of the development of tactical management mechanisms, investigates the current state of their implementation, and develops methodological and applied tools for improving managerial decision-making. Scientific approaches to the interpretation of tactics as an economic and managerial category are generalized, and the key features of the development of tactical management mechanisms are identified, including the use of digital technologies, CRM systems, e-marketing, automated platforms, analytical tools, and adaptive response mechanisms.
The principles of forming tactical management mechanisms are clarified, including flexibility, integration with business processes, result orientation, innovativeness, performance monitoring, and continuous improvement of managerial procedures. It is substantiated that the effectiveness of tactical management depends on enterprises’ ability to undergo digital transformation, rapidly update technologies, and use information as a strategic resource.
The research analyzes the influence of technological, financial, human, competitive, market, informational, and regulatory factors on the effectiveness of tactical management. To assess their significance, an expert survey involving more than 270 representatives of the e-business sector was conducted. The obtained results confirmed the special importance of informational, competitive, and regulatory factors in ensuring the efficiency of managerial processes.
The dissertation proposes an economic and mathematical model for the development of tactical management mechanisms based on mathematical programming tools, Lagrange multipliers, and the Hessian matrix. This made it possible to consider complex relationships between managerial parameters and business environment constraints. In addition, a risk assessment methodology using Monte Carlo simulation and sensitivity analysis was developed, enabling the forecasting of possible development scenarios and the formation of risk minimization measures.
The proposed mechanism for regulating tactical management is aimed at increasing the flexibility of managerial decisions, optimizing resource allocation, strengthening internal coordination, and reducing the impact of risks. Its implementation contributes to improving the competitiveness of e-business entities, enhancing the efficiency of business processes, and ensuring the sustainable development of enterprises in a dynamic digital environment.
The research results have both theoretical and practical significance. The theoretical value lies in the development of approaches to the formation of tactical management mechanisms under the conditions of economic digitalization. The practical significance consists in the creation of applied tools for e-business entities that ensure increased transparency of business processes, cost optimization, risk reduction, and improved efficiency of managerial decisions.
