Lobok Y. Management of innovative projects and products based on applications of artificial intelligence in a turbulent environment

In modern conditions of turbulence, characterized by rapid changes, high competition and uncertainty, management of innovative projects and products becomes a key success factor for the recovery of Ukraine. Artificial intelligence (AI) plays an important role in ensuring the efficiency and adaptability of such projects. The modern business environment is characterized by dynamic changes, instability and high competition. This requires new approaches to project management, in particular the use of AI for risk forecasting and resource optimization. Digital transformation is a driver of AI implementation, which is becoming a key tool for transforming traditional business models into innovative and adaptive ones. It allows you to automate processes, analyze large amounts of data, and make informed decisions in conditions of uncertainty. Using AI in project management allows enterprises to achieve competitive advantages through cost optimization, improving product quality, and accelerating the introduction of new products to the market. The main areas of research are innovation ecosystems, risk forecasting, resource optimization, dynamic planning, ethical aspects, and management of innovation project teams. AI contributes to the creation of innovation ecosystems, where various participants (enterprises, startups, research institutes) collaborate to create new products and technologies. In a turbulent environment, such ecosystems become important for ensuring stability and development. Management of innovation projects and products based on AI is strategically important for enterprises in a turbulent environment. It allows you to ensure efficiency, adaptability, and competitiveness. AI allows you to automate the process of risk forecasting using machine learning algorithms. This provides more accurate and reliable forecasts, which helps to avoid unforeseen situations. In a turbulent environment, such capabilities become especially important, as they allow you to quickly adapt to changes. AI analyzes large amounts of data to develop optimal resource allocation strategies and manage the creation of innovative products. This includes financial, human and technical resources. Turbulent conditions require flexibility in the use of resources, which makes AI an indispensable tool. Traditional planning methods often cannot cope with rapid changes. AI allows for dynamic planning based on the analysis of changing conditions and data. This is especially important for innovative projects, where it is necessary to respond quickly to new challenges. The use of AI in project management requires taking into account ethical aspects, such as algorithm transparency and data protection. In addition, AI can help in managing teams, in particular by analyzing the emotional state of employees and optimizing communications. Future research should focus on integrating AI with agile project management methodologies (e.g. Agile, Scrum) and developing new tools for working in high uncertainty environments. The analysis highlights the importance of using AI in the management of innovative projects and products, especially in turbulent environments. Research in this area continues to develop, which opens up new opportunities for business and society.