The dissertation substantiates the theoretical and methodological provisions of the functioning of trade enterprises in the auto parts market and deepens the applied principles of their strategic development under conditions of digitalization.
The purpose of the dissertation is to substantiate the theoretical and methodological provisions of the functioning of trade enterprises in the auto parts market and develop applied principles of their strategic development within digitalization.
The object of the study is the strategic development of trade enterprises in the auto parts market within digitalization.
The subject of the study is a set of the theoretical, methodological and applied provisions to ensure the strategic development of trading enterprises in the auto parts market within digitalization.
The dissertation deepens the theoretical approaches to clarifying the content of the category “strategy for the development of a trading enterprise in the auto parts market” are investigated, which is carried out based on the content analysis of existing approaches to understanding the definitions of “strategy”, “strategic management”, “strategy of a trading enterprise”, “market”. It is proposed to consider this category as a unique long-term action plan, a system of development goals of a trading enterprise, the activities of which are related to the production, supply, purchase and sale, use of auto parts to ensure the operation, maintenance and repair of vehicles, which determine the directions of use of material and intangible resources, create the prerequisites for their effective application in accordance with long-term goals, taking into account external opportunities, available internal potential and the ability to use them effectively in order to form sustainable competitive advantages.
The dissertation improves conceptual approaches to the study of the essence and structure of the auto parts market, which is carried out using a systems approach. This made it possible to identify activating and limiting factors that affect the auto parts market system, its functions (forming, controlling, integrating, coordinating, logistical, communication, distribution, information, regulating, marketing, social, innovative) and principles (competitiveness, supply and demand balance, market pricing, efficiency, profitability, maximizing consumer satisfaction, integration, hierarchy, adaptability, cooperation, transparency and availability of data, regionality, purposefulness, self-management, sustainability and social responsibility). It is proposed to consider the specified system as a holistic, multi-level socio-economic object that encompasses an interconnected set of business entities, institutions, processes and resources involved in the production, distribution, operation and service of auto parts, interacting with entities of the external environment, the development of which is ensured by the transformation and improvement of the organizational and economic mechanism of its functioning.
The developed methodology for assessing strategic potential enabled the quantitative measurement of an enterprise's current development level, the identification of weaknesses in specific components, and the determination of strategic priorities; implementing these priorities will ensure long-term competitiveness amidst the industry's ongoing digital transformation and the post-war recovery of the national economy.
The dissertation substantiates the advisability of applying the “blue ocean” strategy of a trading enterprise in the auto parts market, which was carried out by considering the content of this strategy (creation of a new market space, unique value that distinguishes the business from competitors, making traditional competition less relevant), identifying the main directions of its development, namely: reconstruction of market boundaries, focusing on the overall picture, going beyond existing demand, creating effective strategic scenarios, specifying measures for implementing scenarios of such a strategy.
The scientific and methodological principles for developing the architecture of strategic development of trading enterprises in the auto parts market have been improved, which have been expanded by specifying the core of this development, external conditions that affect its intensity, necessary resource provision, functional components and principles. This made it possible to substantiate the process model for implementing the strategy for the development of a trading enterprise in the auto parts market, to identify the main stages of its development, and to deepen the applied aspects of supporting the effectiveness of the implementation of the main strategic directions of the transformation of the activities of these business entities in the conditions of digitalization.
