Kalinichenko Z. Assessment of the investing potential of the furniture business companies

Research object: assessment and forming of investing potential of companies. Research purpose: development of methods and model of assessment of the investing potential. Methods of research: economic and mathematical modeling, logistics, methods of decision-making. Results: issues integral assessment of investing potential whose regulates serve as a base of forming a higher level of it, are given a further development. The analysis production system functioning allows to pick out features and approaches to control efficiency rise. The approaches to innovations evolution within the investment strategy formation, structure and contents of object analysis which is the basis of investment strategy formation have been worked out. The system of prior directions of investment process in the furniture business under the condition of transitional economy was suggested in the thesis. it was based on the optimal combination of attracted financial sources, which give the possibility to rise the level of effecti veness of their usage. At the Centre of the investments and management of the projects of Donetsk region for an estimation of investment opportunities of the enterprises, Advice on special economic zones and special mode of investment in Donetsk area by preparation of the list of priority kinds of economic activity in territory. Novelty: a technique of an estimation of investment potential basing on reception of the integrated parameter designed on the basis of the characteristics of various aspects of activity of the enterprise; system of parameters for an estimation of investment potential, which features are: more detailed, than in working techniques an estimation of investment resources, their quantitative and qualitative parameters. The methodical development are important for activization of investment processes at the industrial and trade enterprises of small business. The models of interrelation of accumulation of investment resources and factors, their causing are constructed. At definition of an est imation of investment potential the opportunities of accumulation, attraction and effective utilisation of investment resources in all spheres of activity are specified. Field of use: intersectorial.