Stakhors'ka S. Management of the Assortment Policy of Enterprises

The object of research: different enterprises and industrial establishments. The purpose of research: theoretical substantiation and working out of the complex management methods of assortment policy of the enterprise. The methods of investigations: system analysis, programmed special-purpose approach, economic-mathematical methods. The theoretical results: the complex management approach for forming of the optimum assortment of enterprise are founded, multiimmitational factor model for evaluation of managing of enterprise assortment policy are offered. The practical results: the methodical complex of valuing and increasing efficiency of assortment management have been worked out. Novelty: Complex management methods of assortment policy of the enterprise have been developed. It represents mechanisms of evaluation of enterprise assortment, of reduction, of optimum assortment and account of the structure and price of the capital. The degree of inculcation: the methodical recommendations, a program comple x of managing of enterprise assortment policy. The field of use: management of the marketing and sales of activity of Enterprises.