Balabanyts A. Goods sale activity of enterprises in marketing conditions

Retail trade enterprises of any degree specialisation scale, which are operation on manufactures goods mar-ket. Groundwork of science-substantiated methodical and practical recommendation on improvement of en-terprises sales activity in marketing orientation terms from strategic management position. The complex and system approaches, expert-rates method,observing and questioning methods, traditional ways and econo-mic analyze means were used in process of research. Methodical tools of researching consumers, sales po-tential diagnostics, marketing audit of sales system, strategic managing sales activity were groundworked.Sphere of use: trade enterprises in Ukraine