Germanchuk A. Managing of enterprises commercial activiti on basis of marketing

Grounwork of complex system of managing enterprises commercial activity on the basis of marketing with allowance for strategic approach and groundwork of recommendation on perfecting managing commercial activity. The methodology of research: scientific and theoretical groundworks on this problem, sociological research methods, economical-statistical methods, expert-rates methods. Are designed: the bloc-scheme of managing commercial activity on the basis of marketing, algorithm of managing riscs and commercial activity safety, conception of commercial logistics in retail trade. The sphere of ust: the trade enterprises.