Gudzyns'ka L. 3. Marketing analysis of vegetable crops seeds

3. Object - the market of vegetable crops seeds in Ukraine, its subjects, including the enterprises of Ukrsortnasinneo-voch" assotiation. The aim is elaboration of the methodology of marketing analysis of vegetable crops seeds in Ukraine, working out of the marketing strategy of its development in suitable with size of the situational fore-cast of vegetables market. The methods of system analy-sis, scientific abstraction, indexes, grouping, graphic, forecast calculations, monographic, the methods of expert evaluations, correlation and others are used. The theoretical meaning and novelty consist in the following: for the first time the complex approach to the scientific investigations and working out of the methodology of mar-keting analysis of vegetable crops seeds is realized. The results of investigations are used by enterprises of the "Ukrsortnasinneovoch" assotiation and in the training process.