Sardak O. The price policy of enterprises in the marketing system

Working out of scientifically-metodical and practi-cal recommendations of the inprovement of the pric-ing formation process and minimization of the price risks of the enterprises in the conditions of marketing orientation . The methodology of research: scientific and theoretical groundworks on this problem, sociolo-gical research methods, economical-statistical met-hods, expert-rates methods. The flow block of the cir-cular process of pricing formation in conditions of marketing orientation of enterprises, the scheme of the price risks operation process, a method and contents of monitoring of the competitors prices are designed. The sphere of impelementation-the merchant enterpr.