Novykova I. Marketing as the means of bank system development in Ukraine

Українська версія

Thesis for the degree of Candidate of Sciences (CSc)

State registration number

0400U001027

Thesis Registration Form

0400U001027.pdf

Applicant for

Specialization

  • 08.06.02 -

30-03-2000

Specialized Academic Board

К 26.847.01

Essay

The technigue for analysing competitiveness of Ukrainian commercial banks, ways for improving informational support of marketing in Ukrainian commercial banks have been developed. Methodical peculianties of the development of marketing strategies in the Ukrainian banking system are identified.

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