Vasyl'kova N. Marketing Maintenance of a Competitive Strategy for Global Industries (for the Shipbuilding Industry of Ukraine).

3. Shipbuilding Industry. Working out of recommendations about competitive strategies generation for global industries. Methods of synthesis, comparative economic analysis, systems approach. Peculiarities of marketing-mix in shipbuilding industry and ways for rise of competitive ability of Ukrainian shipbuilding are defined. The strategic concept on the basis of main global competitive strategies, product-, market-, costs-, quality-, innovation-oriented, are offered for the Ukrainian shipbuilding industry. The main results of rersearch found their application. Вy the strategic planning process in different global-oriened industries.