Mart'yanov O. Peculiarities of Export Marketing for Ukrainian Machine Building Products in Asian Region

Українська версія

Thesis for the degree of Candidate of Sciences (CSc)

State registration number

0400U001845

Applicant for

Specialization

  • 08.06.02 -

27-06-2000

Specialized Academic Board

К 26.847.01

Essay

The concept of the system comprehensive approach to learning machine-technical markets has been developed on the basis of the analysis of macroeconomic parameters. The concrete recommendations for organization of marketing policy at Ukrainian enterprises and organizations as regards goods, price, promotion aspects, concerning creation of demand and stimulation of sales in the given regional market are offered.

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