Derzhak N. Forming of marketing complex influence of an enterprise on the special purpose market.

.3.Оbject of research-light industry. The purporese of investiga- tion - substantiation and of metodical recommendations for fo- mation of the tnterprise marketing influence complex on special purpose market. Methods of investigations and apparatus - ways and principles of systematic approach, statistic analisis methods. Theoretical results and novelty - these grounded the complex approach to the marketing influence of the enterprise enterprises. Sphere of application - the enterprises of light in dustry. on the special purpose market. Practical results and novelty - there developed a methodical base of complex formation of the enterprise marketing influence on the special purpose market. Introduction extent - scientific principal propositions discussed at the conferences, published in 10 works, introduced at two