Onyshchenko S. Simulation of solutions in a system of marketing of shipping Companies.

The thesis is devoted to a problem of preparation of the solutions in a system of marketing of the navigable companies on the basis of economic-mathematical models and methods. In this connection, detection of primal problems of marketing depending on a condition of a freight market; milestones of marketing planning. The methodical rules of the analysis of marketing environment of the navigable companies are developed; the method of a complex evaluation of competitiveness of the navigable companies is offered. The economic-mathematical model is developed which provides development of the strategic marketing plans, which base on system submission of a local freight market, and model of tactical planning, which allows to prepare the information for a decision making on operating charter activity.