Pysarenko V. Realization of the concept of sosial-ethic marketing in agrarian sphere (on materials of enterprises of Poltava area)

Object of research is the market of agricultural commodity of the Poltava area. The detailed research of problems carried out on an example of joint-stock company "Obriy" Shishaky region of the Poltava area. The purpose of research is economical organizational substantiation of the most effective paths of development of social - ethical marketing by agrarian firms, study of a system of organizational-economical measures on optimization conditions of production of non-polluting commodity. The scientific novelty consists in system research of a complex of the idealized and methodical approaches to development of social - ethical marketing by agrarian firms. The outcomes of research will be used in agricultural practice with the purpose of optimization of a resource potential, economical estimation of measures of social - ethical marketing, advancing of an organizational economical control mechanism by social - ethical marketing, and also in educational process.