Zajchuk T. Marketing innovational activity (based on the Assosiation of the consulting firm of Ukraine "Ukrconsulting")

Definition of an essence and peculiarities of marketing innovational activity in the sphere of consulting, improvement of the theoretical and applied aspects of its organization. Methods: the economic-mathematical analysis, expert technologies, statistical processing of the information. It was proved and implemented the methodic-applied recommendations for improvement of the calculation of the calculation of total economic benefit of the consulting progect, definition of the clients shere in the potential market, rating of consulting firms. Organization of marketing innovational activity, educational process.