Ruban L. Marketing enterprises stretegy in resources economy domain

Research Object: management processes the material resources on enterprise; work aim: elaboration of practical recommendations on management improvement the sinews of war of enterprise on foundation of marketing strategy; research methods and apparatus: analysis methods and synthesis, comparison, and relative averages, graphic, monographic, rows of dynamics, the grouping, expert estimations, economic and mathematical; theoretical and practical results: is improved a management system the material resources on base of marketing enterprise strategy, are definite the use peculiarities of marketing principles in management the material resources, is specified function of material and technical guaranteeing in composition of marketing functions, was accorded further development integral suppliers estimation of the material resources, are worked up the methodical recommendations in relation to use of maximum expense rates of the material resources, is improved a production specifically consumption of ma terials lowering motivation system attached to realization conditions of marketing strategy; practical significance of got results: perfection of decisions reception mechanism, which will provide a more effective use of material resources on enterprise; inculcation degree: elaboration incarnate in work Kharkiv production association Plant by name V.A. Malysheva and closed stock association Uzhcabel; use sphere: industrial enterprises, educational process.