Orlenko N. Methods and models with compute means of decision support in marketing.

The author has worked up methods of complex task, decision on each of functional information system in marketing. Particular attention is paid to possibilities of Decision Support System. The author has analyzed complex decision methods of functional marketing. In the dissertation functional database structure and model base structure for decision support system in marketing have been projected. The simulation model has been developed. The program providing the mathematical model has been worked out. The technological approaches to working out the basic element of the DSS have been elaborated. The results of dissertation used in the firm of commerce and Industry.