Buchats'ka I. Development information provide marketing activity commercial of enterprise

The dissertation is dedicated to topical problems of theoretical, methodological and organizational aspects of the information support marketing activiti commercial of enterprise in present marketing conditions of Ukraine economy transformation. The essence, significance informational process of managing marketing activiti commercial of enterprise take one's bearings the marketing conception were examined in this dissertation. The integrated reseach of real practice of organisation information support activity in trade enterprises was implemented : using marketing information available at enterprises and application informational technologies in commercial activity trade enterprises was analized; the of marketing tasks complex of commercial activiti was done and algorithms decided were suggested. The necessary of using by enterprises the system of marketing information (SNI) as a basis for grouding of marketing decisions was substantiated.