Fartushnyak O. Organization of Marketing Research of Market Conjuncture

The object of research: is the forming process of marketing researches and methodical providing of its carryihg out; the aim of research: are theoretical substantiation and working out of methodical recommendations as to the organisation of marketing researches and also market problems complex analysis of specific kind of goods; methods of comparison: monographical method; statistical analysis, system approach method, comparative method; graphical method; expert evaluation method; correlate-regressive analysis; theoretical and practical results: the algorithm of finding out the market conjuncture condition and its forecasting; categories "marketing research", "conjuncture research" and factors and parameters of the conjuncture have been generalized into the uniform system; the order of organization out marketing research of the commodity market conjuncture has been offered advanced methodical statements concerning the analysis, estimation and forecast of the basic parameters of commodity market conjunc ture have been developed; the practical results is that due to the adaptation of these methods enterprises can react to the market state changes and plan the market activity more effective; the subject and level of application: the working out has been introduced into the work of market services: "Malushev Factory" and "Proton"; sphere of usage: industrial enterprises, teaching process.