Gavryshko N. Accounting and the analysis of marketing and marketing activity: administrative aspect (on an example of the enterprises of a chemical-pharmaceutical industry of Ukraine)

Українська версія

Thesis for the degree of Candidate of Sciences (CSc)

State registration number

0401U001457

Thesis Registration Form

0401U001457.pdf

Applicant for

Specialization

  • 08.06.04 - Бухгалтерський облік, аналіз та аудит

26-04-2001

Specialized Academic Board

Д.58.082.01

Essay

Finding - out of essence of the basic differences between economic concepts "marketing" and "selling". Conducting the account of costs behind functional spheres of the basic activity, separate account of marketing and marketing activity. Classification of marketing costs. Conducting the analytical account of the charges on marketing and selling behind the centers of the responsibility, external segments. The forms of the internal reporting on marketing activity. A technique of conducting the analysis of marketing and marketing activity.

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