Gorbal' N. Advertising expenditure evaluation and formation in the enterprise's marketing system

Українська версія

Thesis for the degree of Candidate of Sciences (CSc)

State registration number

0401U001668

Thesis Registration Form

0401U001668.pdf

Applicant for

Specialization

  • 08.06.02 -

15-05-2001

Specialized Academic Board

К 35.052.03

Essay

The object of the research is the process of advertising expenditure formation under conditions of the market economy transformation in Ukraine. Classification of advertising types and effects, definition of "advertising effect", advertising budget structure, ranging of the expenditure formation methods, situation approach, optimization model, mechanism of advertising expenditure formation and regulation depending on quality and price of the good were worked out.

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