Shvets'-Shust A. Modeling of the marketing price formation processes

Object of research: process of marketingmanagement processes in production and consumer systems. Purpose of research: price formation improving in marketing complex of management of production system which functions in market conditions based on decision economic and mathematical modeling. Method of research: system analysis, methods of statistical, economic, functional ant cost, logical analysis, economic and mathematical modeling. Results: analysis of price factor in marketing complex of management is performed; price formation methods in marketing complex of management are analyzed; the conception of price formation in marketing management system which is based financial and material flows is proposed; modeling of equilibrium prices taking into account different factors is realized; the model of price formation taking into consideration planned volume of financial assets is developed; price formation mechanisms based on flexible and rigid prices are proposed; mechanisms for development of decision m aking support means in price formation system are synthesized. Novelty: the conception of price formation in marketing management system which allows to organize price policy on the market; the model of flow price formation in marketing management system which takes into account the dynamics of economic processes, instability of environment and allows to work out flexible strategy during the price formation process; the model of equilibrium price formation which based on the decision optimization and allows to achieve financial equilibrium on the market; the model of price formation allowing for planning volume of financial assets which permits to regulate equity and borrowed assets ratio taking into consideration the market price. Field of use: interindustrial.