Aldokhina N. Definition of price limits on new machines and equipment of manufacturing assigning

Object of research: pricing in a system of marketing of firm; the aim of research: perfecting of theoretical and methodical instrumentation of definition of top and bottom limits of the prices of new machines and equipment of manufacturing assigning; methods of research and instrumentation: observation, matching, measurement, generalization, abstraction, formalising, analysis, economic-mathematical methods, methods of expert estimations, sociological interrogation, graphic; theoretical and practical results: the methodical approach to calculation of high limits of the prices of new machines and equipment taking into account the parameters reshaping their competitiveness; the guidelines on increase of veracity of accounting of amortization in lower limits of the prices; a method of definition of costs price of designed machines permitting to increase accuracy of pricing; advanced model of process of price-fixing on new machines permitting to increase justification of selection of price policy; a methodo f the count of the service factors and market image of the firm - sire at calculations of high limits of the prices of machines and equipment; the practical value of the results: their implementation will allow the firms-sires of machines of manufacturing assigning to determine top and bottom limits of the prices, the difference between which one is marketing space of price policy of firm; the subject and level of application: the results are applied at "Turboatom", "Ltava", "The Poltava plant of gas-discharge tubes"; sphere of usage: industrial firms, educational process.