Bondarenko G. Automobile transport enterprise competitiveness manadgment

The object of research: competitiveness of automobile transport enterprise; the aim of research: to development of theoretical bases and methodical recommendations of automobile transport enterprise competitiveness management perfection; research methods and apparatus: generally scientific methods: supervision, comparison, measuring, generalisation, abstracting, formalisation, analysis and oth., special methods: economic-mathematical, expert estimations, grouping, questionnaire, graphic method, economic-mathematical modelling and computer programming; theoretical and practical results: the system of automobile transport enterprise competitiveness management, the notion of enterprise competitiveness as on object of management, the segmentation signs of market transport services, the estimation methods competitiveness of transport services and enterprise in all, the algorithm of development and modelling of competition strategy parameters; a practical significance of results consists in that, that their inculcation will allow to adapt activity automobile transport enterprise to dynamic competition conditions; the subject and level of application: the works are applied at "АТE-16354", "АТE-16357", "АТE-16363"; sphere of usage: automobile transport enterprises, teaching process.