Karakaj I. Marketing policy in wholesaling (based on pharmaceutical market of Ukraine)

Wholesalers of pharmaceutical market of Ukraine. Theoretical and methodical basis of realisation of marketing policy of the wholesalers. Methods of systematic analisys, comparison, generalisation, experts' evaluation.Implementation of marketing, perspectives of market's development and place of wholesalers in overcoming of social problems of the process of medical supply of the population has been grounded. Recommendations that can promote the effectiveness of marketing activity, improvement of organisational structure. Agents of economic activity, process of studying.