Mykytyuk N. Marketing of real investment products.

Українська версія

Thesis for the degree of Candidate of Sciences (CSc)

State registration number

0402U001133

Applicant for

Specialization

  • 08.06.02 -

22-03-2002

Specialized Academic Board

К 35.052.03

Essay

Object of study - marketing construction organization activity. Purpose - a development of theoretical and methodical basis shaping and realization of marketing-mix to construction's product. Used methods of comparison, systematization, economy-statistical analysis and economic and mathematical modeling. Elaborate notion of marketing of types of real investment products. Elaborate categorization of types and methods of marketing researches. Elaborate composition and process of determination of expenses on marketing of building organizations; designed model of economic evaluation of efficiency of marketing researches. Developing strategies of introduction on number of building enterprises.

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