Savchuk S. Estimation and analysis of competitiveness of іndustrial goods and producer in the regional markets (on the example of Ukraine's ferrous metallurgy)

The thesis is devoted to the development of the me-thodical basics for solving problems of evaluation, analy-sis and increasing of the competitiveness of industrial goods and producers in the different regional markets. A definition of the contents of the term "competitiveness of goods (producer) in the regional markets" is given. Dasic methodical principles for constructing and using of the integral inlicators of the evaluation of competitiveness of industrial goods and producers in the potential markets have been worked out. Respective system of unit indica-tors of competitiveness is constructed. An economic-mathematical model of defining of optimum markets and extent of its utilization as been constructed, producers in the most important regional markets has been worked out.