ANTONChENKO M. The marketing mechanizm of product line formation (on the base of machine building enterprises example)

Українська версія

Thesis for the degree of Candidate of Sciences (CSc)

State registration number

0402U001651

Thesis Registration Form

0402U001651.pdf

Applicant for

Specialization

  • 08.06.02 -

27-05-2002

Specialized Academic Board

Д 26.055.01

Kyiv National University of Trade and Economics

Essay

The Dissertation is devoted to the theoretical and methodical aspects of analysis working out together with improving of marketing management of product line of enterprises. Factors that are the most influational for product line development are brought in system. The analithical scheme of product line featukes together with methodology of their characteristics is worked out. The methodology of shaping out of product line optimization is created. The assessment criterion of the effectiveness of product line structure are grounded. The methodology of the analysys of manufactural product line of machine building enterprises in diversification

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Files

Автореферат.doc

Вступ.doc

Глава 1.doc

Глава 2.doc

Глава 3.doc

ЗМСТ.doc

Л Т Е Р А Т У Р А .doc

титулка.doc

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