Karpenko Y. Formation and realization of marketing strategies in confectionery industry in Ukraine

Українська версія

Thesis for the degree of Candidate of Sciences (CSc)

State registration number

0402U001742

Thesis Registration Form

0402U001742.pdf

Applicant for

Specialization

  • 08.06.02 -

16-05-2002

Specialized Academic Board

Д 26.006.04

Kyiv National Economics University named after Vadym Hetman

Essay

Theoretical and applied aspects of marketing management. Working out recommendations to improve the process of forming marketing strategies. The techniques used are: abstractions, analysis and synthesis, comparison. A block of integrated marketing plan has also been developed. Basically elements of strategic marketing components were defined. The formula to harmonize strategic and operational actions were proposed. Assessment directions concerning effectiveness of a marketing strategy. The field of application covers enterprises of food industry.

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Files

KonkSer.doc

Rozdil_1-1_1.doc

Rozdil_1-1_2.doc

Rozdil_1-1_3.doc

Rozdil_1-Titul.doc

Rozdil_1-VISN1.doc

Rozdil_1-Vstup.doc

Rozdil_2-2_1.doc

Rozdil_2-2_2.doc

Rozdil_2-2_3.doc

Rozdil_2-Vysnov 2.doc

Rozdil_3-3_1.doc

Rozdil_3-3_2.doc

Rozdil_3-3_3.doc

Rozdil_3-3_4.doc

Rozdil_3-Literatura.doc

Rozdil_3-Wisnjvky3.doc

Rozdil_3-ZagalnyVysn.doc

Tendez.doc

Vnutr.doc

Vysnovok.doc

aref.doc

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