Ryabenko V. Management of marketing processes in an Agro-Industrial Complex (on materials of the agricultural and processing enterprises of a milk subcomplex of the Kyiv area)

Dissertation research is devoted to problems of development of marketing processes in an agrarian industrial complex. In dissertation is uncovered the essence of marketing processes and their features in an agrarian orb. Is conducted the analysis of modern state and tendencies of development of the milk market in Ukraine. Is conducted the evaluation of modern state of management marketing activity. Are developed the offers on formation a successful system of management of marketing processes with the help of vertical integration and uniform marketing information system. The paths of increase of management efficiency by marketing activity are shown. Is developed the mechanism maintenance of unity economic interests in a system of activity from the manufacturer of raw material up to sales to the consumer.