Poznyak S. The marketing analysis of competitive positions Ukraine enterprises

Українська версія

Thesis for the degree of Candidate of Sciences (CSc)

State registration number

0403U001228

Thesis Registration Form

0403U001228.pdf

Applicant for

Specialization

  • 08.07.01 - Економіка промисловості

03-04-2003

Specialized Academic Board

Д 26.150.02

Essay

The object is economic activity of food industry enterprises; the aim to work out theoretical and methodical provision of marketing analysis of Ukraine's enterprises for grounding of approaches to formation of their competitive positions; methods - factor analysis, correlation and function-cost analysis, expert evaluation, system analysis and management theory; the novelty - the methods of marketing analysis were adapted to native conditions, the interrelation between competitive advantages and competitive positions of enterprises; the results - the practical recommendation concerning application methods of marketing analysis were worked out; the field - improvement of methods of marketing analysis of the branch development.

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Files

aref.doc

Дисертаця Позняка.doc

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