Datsko M. Mathematical modeling of marketing problems in business.

Українська версія

Thesis for the degree of Candidate of Sciences (CSc)

State registration number

0404U001930

Thesis Registration Form

0404U001930.pdf

Applicant for

Specialization

  • 08.03.02 - Економіко-математичне моделювання

05-05-2004

Specialized Academic Board

Д 35.051.01

Ivan Franko National University of Lviv

Essay

The theoretical and applied aspects of economic-mathematical modeling of marketing activity in business are represented in the thesis. Particularly, the problems of determination of the optimal intensity of expenses on advertising in the subperiods of advertising period, the determination of parameters of dependence of demand on the complex of marketing expenses of enterprise and the economic - mathematical modeling of determination of increase of amount of potential buyers on products are considered in the thesis.

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Files

aref.doc

dis.doc

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