Potapenko S. Modeling of advertising process

The advertising process of enterprises. Increase of efficiency of publicity campaigns due to their optimum conducting, improvement of planning and publicity process control, that is based on development and application of complex of economic-mathematical models. Methods of theory of the economic informative systems, theory of structural and systems analysis, graph theory, economic-mathematical design and prognostication of economic processes. Integral conception is developed and offered the economic-mathematical models of conducting publicity campaigns. Technology of optimum management by conducting publicity campaigns with the use of vehicle of economic-mathematical design is developed. Recommendations in relation to the optimum management by conducting publicity campaigns are inculcated. Enterprises of Ukraine, educational process.