Larka A. Engineering products competitiveness during non-stable market situation

Object of research - processes of an estimation of machine-building products. The purpose of research - improving of theoretical bases and development of methodical recommendations on a substantiation of a complex estimation of competitiveness of production in mechanical engineering. Methods of research and technique - the system analysis, the statistical analysis, synthesis and analogy, the marketing analysis and grouping, the economic-mathematical modeling. Theoretical results, novelty - for the first time are developed methodical bases of an estimation of the price of consumption with use of the offered economic mathematical model for internal combustion engines. The methodical approach to grouping parameters of competitiveness due to allocation of technical, economic and marketing parameters is advanced. The mark rating scale for definition of marketing parameters of competitiveness in which are in addition allocated prevalence of the trade mark on concrete segments of the market, presence of the complete set of the accompanying engineering specifications on operation is advanced. Practical value consists that theoretical positions are finished to a level of concrete offers for industrial enterprises.