Kaftannykov O. Modelling of intellectual system of enterprise's marketing management

Object of research: processes of functioning of the intellectual information systems in economy. Purpose of research: modeling of the intellectual marketing management system for enterprises that increase enterprise management system efficiency. Methods of research: decision-making theory, sys-tems analysis, economic and mathematical model-ing, projects management, expert judgments, struc-tural modeling, informative and intellectual sys-tems. Results: conception of construction of the intellectual marketing management system for en-terprises; model of forming the system of associa-tive rules of rational choice; method of classifica-tion of associative dependences in intellectual deci-sions making problems; method of generation of administrative decision; economic and mathemati-cal model of synthesis of the decision-making sup-port system. Novelty: conception of construction of the intellectual marketing management system for enterprises is first developed; model of forming the system of associative rules of rational choice is first developed; method of classification of associative dependences in intellectual decisions making prob-lems is first developed; the models of synthesis of the decision-making support system are improved. Field of the use: level of enterprises.