Shpak L. Regional problems of the formation of trade market of consumer goods

The dissertation is dedicated to deepening the methodological bases of trading activity, certain character and features of trade with consumer goods which are considered in the historical retrospective and show the process of development of internal communication of subjects of trade with the social production of the region. It has allowed to estimate objectively its importance in the development of regional economy. Essence of trade by consumer goods is opened by means of internal semantic structure that reflects its activity for concentration of the demand and supply; maintenance of the proportional exchange; realization of the property rights of participants of a commodity exchange in the region. New tendencies of the development and accommodation of the consumer goods trade in networks of settlement which are caused with the economy process of our country are revealed in the dissertation work. Thus it is proved that the significant expansion of the national trade market which occurs at wide participation of the trading capital takes place and provides integration processes in economy. The basic directions of increasing of the consumer goods promotion efficiency in the region on the basis of improvement of forms and methods of trade are proved. The recommendations for concerning improvement of promotion of consumer goods using modern economic levers at nation-wide and regional levels are developed in the dissertation.