Deyneka O. Marketing maintenance of the economic development of region

The object of research is region's economic development. The aim is a substantiation of theoretical positions and development of methodical recommendations concerning improvement of marketing maintenance of region's economic development. The methods of the research are system approach, statistical, correlation and structural-and-functional analyses. Theoretical and practical results: scientific - methodical recommendations concerning marketing maintenance of region's economic development. Novelty: methodical bases of creation of system of information-analytical maintenance "Marketing of region" are proved. A degree of introduction: offers are used by the Ministry of Economics, Lviv Regional Administration, Yavoriv Regional administration.