Mandyuk N. Marketing management by development of the regional recreational systems

Research object - the recreational system of the Lviv Region as socio-economic system. Aim - development of theoretical and scientific-methodical approaches on marketings researches of market of recreational services and exposure on their basis of ways of perfection of marketing management the recreational system of the Lviv Region. Methods: correlation analysis, questioning, constructions of segmentation net and groupings, cartographic. Results: methodological principles of marketing management the regional recreational system are first developed and the ways of its perfection are offered, going is improved near reformation of the recreational system of the Lviv Region from positions of harmonization of economic, ecological and social interests. Use: in activity of the Main administration of economy of the Lviv State Administration, in the educational process of the Lviv National University named Ivan Franko.