Golovchenko N. Formation of mechanisms fostering competitiveness of resort and recreational complex of the region

Object – formation of competitive positions and advantages of the resort and recreation complex of the region in home and foreign markets of services (case study: Autonomous Republic of the Crimea); purpose – argumentation of theoretical and methodical base for competitiveness of the resort and recreational complex of the region and formation of mechanisms its fostering; methods – are of integral and expert estimation, of integrated assessment, SWOT analysis, of scenario techniques, of cost-effectiveness estimate; novelty – suggested conceptual approach based on criteria principles to estimate competitive ability of the resort and recreational complex of the region subject to favourable and jeopardizing effect of general factors; elaboration of integral model to evaluate risks of operation for resort and recreation enterprises of the regional complex; improvement of determination of competitive ability of resort and recreational complexes in the international market; results – working-out of grounded proposals to enhance competitiveness of the resort and recreational complex of the region in home and foreign markets; included – Ministry of health resorts and tourism of ARC, Ministry of economy of ARC, Main department of foreign economic relations and interregional cooperation of Council of Ministers of ARC; area – development of productive forces and regional economy.