Moran O. The tourist market development in economic system of the region

Object: processes of functioning of tourist market in the Lviv region. Aim: ground of theoretical-methodical principles of tourist market of region development and perfection of organizational-economic mechanisms of forming of regional tourist product. Methods: marketing researches, system-structural, grouping analysis, statistical-prognosis, economic-statistical. Results: organizational-economic and methodical principles of the use of cluster model are first developed for creation of regional tourist product on the types of tourism, the method of the use of cluster model is developed as a marketing instrument for forming of competitive regional tourist product. Use: at development of Strategy of socio-economic development of Ukraine on 2002-2011, programs of development of tourist infrastructure of the Lviv region.