Lega Natalia Y. Organization of effective functioning of the region’s social complex

Ob’ekt – process of forming, functioning and development of social complex of region, presented ob’ektami of different patterns of ownership; purpose – development of teoretiko-metodologichnikh principles of organization of functioning of social complex of region and obruntuvannya ways of increase of his efficiency is in the conditions of market relations; methods – teoretiko-metodologichna basis of synthesis of results of fundamental and applied researches is in industry of regional economy, logistic, marketing; novelty – the model of functioning of social complex of region which is based on the material'no-rechevikh terms of economy of the mixed type is formulated; results – use of the territorial marketing as bases of development of social complex of region which is instrumental in the increase of investment attractiveness of regional economy and optimization of it social infrastructure; it is inculcated in economic practice.