Il'yasova M. Perfection of adjusting the mechanism of hotel service regional market (on the example of Autonomous Republic Crimea)

The dissertation is devoted to the theoretical bases and the practical recommendations on forming the institutional model of hotel service regional market. The state of demand for the services on allocation in the districts of hotel agglomeration of the Crimean region, potential of services for placing in terms of districts is studied. The depressed and overloaded by the tourists' visits the recreational districts are specified. The dependence of the efficiency of their functioning on different factors of external and internal environment influence are determined. The marketing approach to the demand for hotel services is developed. The multifactor analysis of demand and the state of services with the use of STEP and SWOT-analyses is conducted. The principles of the hotel service regional districting are proposed on the basis of demand. The proposals on perfection of the institutional model of adjusting the hotel service market of the Crimea are given