Hlynskyy N. Marketing conception of small and middle cities economic development

Research object: process of small and middle cities economic development. Purpose: development of theoretical and methodical positions and practical recommendations for the management of small and middle cities economic development in a competitive environment on the principles of marketing conception. Methods: analysis and synthesis, scientific abstraction, graphic modeling, empirical research, factor analysis, typological grouping, questionnaires and expert interviews, system approach. Results: the megaproduct concept of a city, which is interpreted by the author as the complex of values that includes value of location, value of economic availability of resources, value of resources concentration, value of resources quality and value of partnership, is suggested that allowed to complement the terminology of city marketing with the concept, which clearly outlined the boundaries of city marketing activities object. Implementation: Lviv Polytechnic National University during the fulfillment of the state budget theme "Management of innovation processes in the enterprise value chain," LONGO "Western Ukrainian Regional Training Center", City Council of Dolyna, City Council of Radekhiv.