Гоблик-Маркович Н. Marketing maintenance of tourism development in near-border region

The dissertation is dedicated to the problems of formation of the directions of effective marketing maintenance of near-border region tourism development. The foreign experience on the formation and realization of tourism development marketing strategies has been investigated and generalized. The evaluation of indices of supply and demand at the market of tourist services of Transkarpathia region is carried out and unstable features in correlation between them are revealed. It is proved that the single spatial form of region's tourism organization is a tourism cluster of near-border area. The propositions and recommendations concerning the formation in perspective on the tourism transborder fron-tier base cluster are worked out. The effective marketing strategy of the development of near-border region till 2014 was formed . The propositions on the necessity of carrying out its monitoring's realization are worked out.