Yankovska V. Strategic planning and marketing on regional market financial service

Українська версія

Thesis for the degree of Candidate of Sciences (CSc)

State registration number

0411U007362

Applicant for

Specialization

  • 08.00.05 - Розвиток продуктивних сил і регіональна економіка

29-11-2011

Specialized Academic Board

Д 67.135.01

Essay

The Thesis is dedicated to development theorist-methodical bases and practical recommendation on shaping the concepts and mechanism social-oriented systems of the strategic marketing planning on regional market of the financial services. In Thesis is designed concept social-oriented systems of the strategic marketing planning on regional market of the financial services, which presents itself complex system production and marketing of the financial services, which, basing on study of the market processes, is oriented on satisfaction of the necessities of each concrete client and reception of the profit.

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