Dobush Y. Regional marketing of development of balneological resorts

Українська версія

Thesis for the degree of Candidate of Sciences (CSc)

State registration number

0415U001145

Thesis Registration Form

0415U001145.pdf

Applicant for

Specialization

  • 08.00.05 - Розвиток продуктивних сил і регіональна економіка

25-12-2014

Specialized Academic Board

Д 32.075.03

Lutsk National Technical University

Essay

Theoretical and methodological principles on regional marketing development of balneological resorts are grounded and elaborated in this work. The methodological approach to component evaluation of the level of marketing potential perception according to natural resources, industrial and economic, social and infrastructure components is developed. Identified strategic directions for the implementation of regional marketing of spa resorts. Approaches to creation of cumulative territorial product of regional balneological resorts and ways of balneological resorts competitiveness improvement.

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Files

aref.doc

dis.doc

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