Bilous I. Cognitive-Communicative and Pragmatic Properties of English Discourse of Fitness Classes

Underpinned by the postulates of cognitive linguistics combined with the methods of classic semantics the thesis considers the structure of fitness class discourse (i. e. its macro- and microthemes); studies its conceptual sphere and features its frame model. The attempted research resulted in the conclusion that English discourse of fitness classes is a variety of sport discourse, a special independent cognitive-communicative phenomenon, a relatively mild and flexible type of institutional communication, which possesses the features of person-oriented (everyday) discourse. Institutional parameters, values, intentions as well as the characteristics of the fitness classes determine communicative, cognitive and pragmatic properties of the discourse in question.